# Privacy Policy
Innovative Tech Law, LLC
Effective Date: April 17, 2026
Last Updated: April 17, 2026
This Privacy Policy explains how Innovative Tech Law, LLC ("**Innovative Tech Law**," "**we**," "**us**," or "**our**") collects, uses, discloses, and protects personal information in connection with our website at https://www.innovativetechlaw.com (the "**Site**") and the online services we make available through the Site, including our contact form, appointment scheduling, customer accounts, and consulting-package purchases.
This Privacy Policy applies to visitors, prospective clients, consulting customers, and other users of the Site. It does not govern our handling of information we receive from clients under a signed engagement letter, which is governed by applicable rules of professional conduct, the terms of the engagement, and the attorney-client privilege.
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## 1. Information We Collect
We collect personal information in the following ways:
### A. Information you provide directly
- Contact form. When you submit the contact form on our Site, we collect the information you enter (typically name, email address, phone number, and the content of your message).
- Appointment scheduling. When you book an appointment through our scheduling partner (Acuity Scheduling by Squarespace), we receive your name, email, phone number, appointment selection, and any intake notes you provide.
- Purchases and customer accounts. If you purchase a consulting package or create an account through Squarespace Commerce, we receive your name, email, billing and shipping address (if applicable), order details, and account credentials. Payment card details are submitted directly to our payment processor and are not stored by us.
- Direct correspondence. Information you provide if you call us, email us, or otherwise communicate with us outside the Site.
### B. Information collected automatically
When you visit the Site, we and our service providers automatically collect certain information through cookies, pixels, log files, and similar technologies, including:
- IP address, approximate location (derived from IP), device and browser type, operating system, and language settings;
- Pages viewed, referring URL, links clicked, and session duration;
- Date and time of access and other diagnostic data.
This information is collected primarily through Squarespace's built-in analytics, which are first-party to the Site's hosting platform.
### C. Information from third parties
We may receive information from service providers we use to operate the Site (for example, our hosting, scheduling, commerce, and payment processors) and from publicly available sources in connection with conflict checks and prospective-client intake.
## 2. How We Use Personal Information
We use personal information to:
- Respond to inquiries submitted through the contact form;
- Schedule, confirm, reschedule, and follow up on appointments;
- Provide, invoice, and fulfill purchased consulting services;
- Create and maintain customer accounts;
- Conduct conflicts checks and evaluate whether to accept an engagement;
- Operate, secure, troubleshoot, and improve the Site;
- Comply with legal and regulatory obligations, including rules of professional conduct, tax and accounting rules, and retention requirements;
- Enforce our Terms of Use and protect the rights, property, and safety of the firm, its clients, and others;
- With your consent, send you updates about our practice, events, or publications. You may opt out of such communications at any time using the unsubscribe mechanism in the message or by contacting us at info@innovativetechlaw.com.
## 3. Legal Bases (EEA / UK Visitors)
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases under the GDPR/UK GDPR: performance of a contract (to provide services and process appointments and purchases); legitimate interests (to operate and secure the Site, respond to inquiries, conduct conflicts checks, and market our services in a measured way); consent (for any optional marketing communications or non-essential cookies, where required); and legal obligation (to meet regulatory, professional, tax, and record-keeping requirements).
## 4. Cookies and Similar Technologies
The Site uses cookies and similar technologies to operate, secure, and analyze the Site, including:
- Strictly necessary cookies set by our hosting platform (Squarespace) to authenticate sessions, maintain the shopping cart, and protect against abuse;
- Analytics cookies used by Squarespace's first-party analytics to measure visits and traffic sources;
- Third-party cookies set by our scheduling partner (Acuity Scheduling) when you interact with the booking widget, and by our payment processor when you complete a purchase.
At this time, we do not use Google Analytics, Google Tag Manager, Meta (Facebook) Pixel, LinkedIn Insight Tag, or other third-party marketing pixels on the Site. If we add such technologies in the future, we will update this Privacy Policy and, where required, obtain your consent and/or display a cookie banner.
You can control cookies through your browser settings and by using browser-level tools such as "Do Not Track" or "Global Privacy Control." Disabling cookies may affect Site functionality, including checkout and booking.
## 5. How We Share Personal Information
We do not sell or rent personal information, and we do not share personal information for cross-context behavioral advertising. We share personal information only as follows:
- Service providers. With vendors who help us operate the Site and deliver our services, including Squarespace, Inc. (hosting, commerce, analytics, scheduling via Acuity) and our payment processor(s). These providers are authorized to use personal information only to perform services for us.
- Professional advisors. With our accountants, insurers, and outside counsel, subject to confidentiality.
- Legal and safety. When required by law, subpoena, court order, or regulatory request; to enforce our Terms of Use; to investigate suspected fraud or wrongdoing; or to protect the rights, property, or safety of the firm, our clients, or others.
- Business transfers. In connection with a merger, acquisition, reorganization, sale of assets, or similar transaction, subject to appropriate confidentiality protections.
- With your direction or consent. Where you have asked us to share information with a specific third party.
## 6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal, regulatory, tax, accounting, and professional-responsibility requirements; to resolve disputes; and to enforce our agreements. Retention periods vary based on the type of information and the context. Information related to declined engagements and unsolicited inquiries is generally retained for a shorter period than client file information, which is retained in accordance with our file-retention policy.
## 7. Your Privacy Rights
Depending on where you reside, you may have the following rights regarding your personal information:
- Access to the personal information we hold about you;
- Correction of inaccurate personal information;
- Deletion of personal information, subject to legal and professional retention obligations;
- Portability of personal information you provided to us;
- Objection to or restriction of certain processing;
- Withdrawal of consent for processing based on consent;
- Opt-out of the "sale" or "sharing" of personal information for cross-context behavioral advertising (we do not engage in either).
### California residents (CCPA/CPRA)
In the last 12 months, we have collected the categories of personal information described in Section 1 (identifiers, customer records, commercial information, internet/device activity, geolocation, and inferences) and used and disclosed them for the purposes described in Sections 2 and 5. We do not sell or share personal information as those terms are defined under the CCPA/CPRA, and we do not use or disclose sensitive personal information for purposes that would require a right-to-limit notice.
### How to exercise your rights
Email us at info@innovativetechlaw.com or call (908) 616-2534. We will verify your request by matching the information you provide to information we have on file. You may designate an authorized agent to make a request on your behalf in accordance with applicable law. We will not discriminate against you for exercising your rights.
## 8. Security
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. Do not send sensitive information, or information about a legal matter on which you seek representation, through the Site or unencrypted email.
## 9. International Data Transfers
We are based in the United States and process personal information there. If you access the Site from outside the United States, your information will be transferred to and processed in the United States, which may not offer the same level of data protection as your jurisdiction. Where required, we implement appropriate safeguards for such transfers.
## 10. Children
The Site is intended for adults and is not directed to children under the age of thirteen (13). We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.
## 11. Third-Party Sites and Services
The Site may link to, or integrate with, third-party websites and services, including Squarespace and Acuity Scheduling. Their collection and use of information is governed by their own privacy policies, not this one. We encourage you to review those policies before providing information.
## 12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top will reflect any change. Material changes will be posted on the Site; where required by law, we will notify you or obtain your consent.
## 13. SMS / Text Message Communications
13.1 Information We Collect Through SMS
When you opt in to receive text messages from Innovative Tech Law ("we," "us," or "our"), we collect and process the following categories of information in connection with our SMS program:
Mobile telephone number that you provide to the Firm
Opt-in records, including the date, time, method, and source of your consent (e.g., signed intake form, web form, verbal consent confirmed by text, or keyword opt-in)
Message content sent to and received from you through the SMS program
Message metadata, including timestamps, delivery status, message identifiers, and carrier information
Engagement data, such as opt-in and opt-out events, replies to keywords (STOP, HELP, START), and undeliverable message reports
Wireless carrier information as reported by our SMS service provider
We collect this information directly from you when you provide it, automatically through our SMS service provider's platform when messages are sent or received, and from your wireless carrier through the SMS infrastructure.
13.2 How We Use SMS Information
We use SMS-related information solely for the following purposes:
To deliver case-related and administrative communications described in our SMS Terms (including appointment reminders, document requests, court date reminders, status updates, secure portal links, and responses to client inquiries)
To verify your identity and confirm consent
To maintain records of consent and communications as required by applicable law and our professional obligations
To respond to your inquiries, including HELP requests
To process opt-out requests and maintain do-not-contact records
To monitor delivery, troubleshoot technical issues, and improve the reliability of the SMS program
To comply with applicable laws, regulations, court orders, and rules of professional conduct
To preserve and defend the Firm's legal rights
We do not use SMS information for marketing, advertising, or promotional purposes.
13.3 No Sale or Sharing of SMS Information for Marketing
The Firm does not sell, rent, lease, trade, or share your mobile telephone number or SMS opt-in data with any third party for marketing or promotional purposes. SMS opt-in consent and mobile telephone numbers are not shared with affiliates, partners, or unaffiliated third parties for their independent marketing use. This restriction applies regardless of whether such sharing would otherwise be permitted under applicable privacy law.
13.4 Disclosure of SMS Information
We may disclose SMS-related information only in the following limited circumstances:
Service Providers. We share information with our SMS platform provider(s) (such as [Provider Name, e.g., Twilio]) and related telecommunications vendors solely to the extent necessary to transmit, deliver, and manage messages. These providers are contractually required to maintain the confidentiality of your information and to use it only for the purposes for which it is disclosed.
Wireless Carriers. Mobile telephone numbers and message content are necessarily transmitted through wireless carrier networks for delivery. We do not control carrier handling of messages.
Legal and Professional Obligations. We may disclose SMS information when required by law, regulation, court order, subpoena, or rule of professional conduct, or where disclosure is necessary to investigate or respond to claims, to protect our rights, or to comply with our ethical obligations as attorneys.
With Your Consent. We may disclose SMS information with your express authorization or at your direction.
Business Transfers. In the event of a merger, dissolution, sale of assets, or similar transaction, SMS information may be transferred as part of the transaction, subject to confidentiality protections and applicable law.
13.5 Confidentiality Limitations of SMS
Standard SMS messages are not encrypted end-to-end and are transmitted over wireless carrier networks that are not under the Firm's control. As a result, SMS messages may be retained by carriers, may be visible on device lock screens to others with physical access to your phone, and may be accessible to persons with access to your mobile account. You should not transmit sensitive personal information (such as Social Security numbers, financial account details, medical information, or detailed case facts) to the Firm by SMS. For sensitive or substantive communications, the Firm will use secure email, our client portal, telephone, or in-person meetings. Additional information regarding the confidentiality limitations of SMS is set forth in our SMS Terms.
13.6 Retention of SMS Information
We retain SMS-related information for the period necessary to fulfill the purposes described in this Section 13, including to maintain records of consent and communications as required by applicable law, our document retention policy, and our professional obligations as attorneys. SMS records relating to client matters are retained in accordance with the file retention requirements applicable to the underlying matter. Records of opt-in consent and opt-out requests are retained for at least the period required by the Telephone Consumer Protection Act and applicable carrier requirements.
13.7 Your Choices
You may exercise the following choices regarding SMS communications at any time:
Decline to opt in. Consent to SMS is not a condition of legal representation, and you may decline to provide a mobile number for SMS purposes.
Opt out. You may opt out of SMS messages at any time by replying STOP (or END, CANCEL, UNSUBSCRIBE, or QUIT) to any message. Opt-out instructions are described in our SMS Terms.
Update your information. You may update or correct your mobile number by contacting the Firm directly.
Request information. You may request information about the SMS data we maintain about you by contacting us using the information below, subject to verification of your identity and applicable legal limitations, including those arising from the attorney-client relationship.
Opting out of SMS does not affect your rights or obligations under any engagement agreement with the Firm and does not terminate the attorney-client relationship.
13.8 Children
The SMS program is not directed to and is not intended for use by individuals under 18 years of age. We do not knowingly collect SMS information from individuals under 18. If we learn that we have collected SMS information from a person under 18 without appropriate consent, we will delete that information.
13.9 Changes to This Section
We may update this Section 13 from time to time to reflect changes in our SMS program, applicable law, or our practices. Material changes will be communicated by SMS, email, or by posting an updated Privacy Policy with a revised effective date. Your continued participation in the SMS program after the effective date of any update constitutes acceptance of the updated terms.
13.10 Contact
For questions about this Section 13 or our handling of SMS information, please contact:
Innovative Tech Law
111 Town Square Pl Suite 1238
PMB 794041
Jersey City, New Jersey 07310
Phone: 908.616.2534
Email: info@innovativetechlaw.com
##14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact:
Innovative Tech Law, LLC
Email: info@innovativetechlaw.com
Phone: (908) 616-2534
